The future of sales is changing. Sales teams have to adapt to the new way customers buy products and services. The days of the hard sell are gone, and in its place is a more customer-centric approach. In this blog post, We're summarizing the Gartner Report, Future of Sales 2025, and explaining how your business can adapt to the change to stay ahead of the competition!
By 2025 Gartner expects 80% of B2B sales interactions between suppliers and buyers to occur in digital channels. Technology will play a larger role in the future of sales, This means it's more important than ever for businesses to have a strong online presence and be able to effectively connect with potential customers through digital channels, like Digital Sales Rooms
B2B buying behaviors have been shifting toward a buyer-centric digital model, a change that has been accelerated by the Remote Work Revolution sparked by COVID-19. This means sales teams need to prioritize customer experience and provide personalized, consultative solutions for their clients. It's also important for sales teams to have a strong understanding of data and analytics, as they will play a larger role in decision-making and sales strategy.
According to the report, salespeople have to learn a new approach to work - a digital first. They need to learn how to use virtual selling tools, adapt their communication and collaboration skills, and understand the new buyer journey.
To stay ahead in the future of sales, it's important for businesses to invest in upskilling their sales teams, utilizing technology to improve efficiency and customer experience and focus on data-driven decision-making.