Customer experience is all about how a customer feels when interacting with your brand. That includes everything from the first time they hear about your company to post-purchase support. Creating a positive customer experience should be a top priority for any business, but it's especially important for sales teams. After all, happy customers are more likely to become repeat customers and make referrals. Here are five things every seller should know about customer experience.
1. Modern branding & Storytelling
Modern branding is all about creating meaningful connections with the customer, not just selling them something. First you need to catch their attention by coming up with an interesting video or headline that tells a story, then offer what they want offer that might be too good to refuse- but only if they're able connect with your customer on a more personal level than ever before. They should feel like this company understands them just as much or even better than anyone else does.
2. Personalization should be a priority
Cold emails, Splashy Advertisements aren’t effective as they used to be. Prospects connect with personalization. They want to feel connected to something and know that it was made just for them instead of feeling like they are just a part of the crowd. When people feel a personal connection to a brand, it builds long-term goodwil
3. The customer is always right
This age-old saying is especially true in sales. It's important to always listen to what the customer has to say and address their concerns promptly and accurately. Even if you think the customer is wrong, it's best to err on the side of caution and give them the benefit of the doubt. Remember, they're the ones handing over their hard-earned money so it's important to make them feel valued and respected.
4. Keep your promises
If you tell a potential customer that you'll call them back in two days, do it! Don't leave them hanging or make excuses for why you didn't call when you said you would. This will only frustrate them and damage your credibility. Again, happy customers are more likely to do business with you again (and recommend you to others).
5. First impression matters
A lot of times, the first interaction a potential customer has with your company will be through your sales team. This could be at a trade show, over the phone, or even via email. It's important that your sales team makes a good impression and comes across as professional, friendly, and knowledgeable. This will put the customer at ease and give them confidence in your products or services.
In this virtual selling age - sellers are creating and sharing Digital Sales Rooms with Heybase to provide personalized selling experience and impress the buyers.
Creating a great customer experience should be one of any business's top priorities but it's especially important for sales teams. Why? Because happy customers are more likely places repeat orders, make referrals, and provide valuable feedback that can help improve your products or services. So, Makesure your sales team is providing an exceptional experience for every single prospect .